Email marketing just got easier - its intuitive and easy-to-use, yet it includes an extensive feature list that is integrated with many advanced profiling, reporting, and delivery features that may be customized to meet your exact requirements.

Deliverability remains the number one concern for email marketers. Ensuring that emails are delivered to recipients' inboxes is a challenge that every email marketer must overcome as it directly affects every campaign metric. It is estimated that eight out of ten email marketers struggle with deliverability issues, yet few know what to do to monitor and solve the problem.

The first step is to correctly identify your delivery rate. To do this, you must take into account the number of hard bounces (caused by an invalid email address) and soft bounces (caused by a full mailbox), as well as messages that are filtered by ISPs and messages that are delivered to the recipients' junk mail folders instead of their inboxes. Many email marketing solutions only monitor hard and soft bounces, which give the users a false deliverability rate. It is of utmost importance to know the actual deliverability rate so you can properly identify the cause of undelivered messages and, therefore, find the correct solution.

Our deliverability strategies include educating new subscribers on the types of email communication that will be sent to them, how often or when the communication will arrive, and what email address you will be using to send the message. Along with education and preference, email marketers need to ensure the hygiene of their lists, keeping their bounce ratio to an absolute minimum.

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