We recognize the need for a strong and competitive search engine presence and also proposing to improve its current sponsored search engine keyword program. Our team in conjunction with experts from Google and Yahoo Search will create a solid keyword strategy that will drive more targeted traffic to your site while keeping advertising costs to a minimum.

Prior to start of the project, we schedule an on-site meeting with key personnel to learn more about the internal criteria, past experiences, and future goals. Based on our findings from the meeting(s) and additional research, we complete an overall internal analysis on your current keywords.

Along with the analysis of current keywords, we also provide you with a "cost per click" search marketing plan for your new keyword strategy that will provide results immediately.

The new proposed plan will also include new and enhanced competitive keywords that are unique to your specific industry and website. Once these keywords are selected, we will create custom taglines for each keyword and also point the advertisement to the relevant destination to lower the "clicks to destination" ratio. We provide keyword research to maximize the impact of sponsored link advertisements which can also be used for your organic search engine optimization. When your sponsored keywords rank well, more relevant traffic is generated leading to an increase in conversions and hence increased income for the program.

A competitive analysis is also completed to evaluate what competitive websites currently enjoy the top positions in Google, Yahoo, MSN among others for your preliminary keywords, and also where your top three to five competitors rank for the same list of keywords you use. Applying your competitions keyword will also drive relevant traffic. A "Bench-Mark Positioning" report is created that demonstrates your current position for your targeted sponsored keywords and how many pages your site is listed in search engines compared to your competitors.

Cost Per Click programs can be implemented extremely quickly and can go in effect within three weeks. We build a targeted search program based on the "words/keywords/phrases".

We create taglines along with banner ads and use keywords, which are words or phrases related to your industry, products, services, and your competition.

Look to GovTrends to facilitate the creation, infrastructure, and marketing of your new web product to the masses. Its in our nature to build solutions on solid standards while making sure its seeded to grow!